Film Trailers and Conventions

After looking at and studying many different film trailers, it has become apparent that they are very similar and have many of the same conventions. They are all unique in some ways, with their own selling point. Romantic comedies are particularly stereotypical in the ways in which they are presented. They are very bouncy and happy, letting the audience know the type of film they they will be watching. The music used is very effective and stereotypical, with fast paced, bouncy tunes being used. This makes it immediatly obvious that the film will be a feel good movie and that it will leave the audience smiling and in a good mood.
As well as the audio, the visual part plays a large part aswell. This is very similar to the sound that is used, in the way that it is fast paced. There is a lot of cross-cutting used as they tend to flick very quickly from scene to scene. They also tend to show many different types of scenes from the film. In particular, they pay attention to the biggest and well known celebrities. This is because if you know of the person and they are well known and respected, then you will be more intrigued and want to therefore see the film.